Thai-Language Ads Spark Outrage, New Rule

The action at Koh Kong’s most recent international boxing event was nothing compared to the fury sparked when TV5 viewers realized they could not read the ad­vertisements. 

The outcry over the exclusive use of Thai language in the advertisements at the event has sparked a new rule requiring all ads to contain a Khmer translation, Koh Kong province’s Deputy Gov­ernor Pich Han said.

Admitting that the provincial authority made a “mistake” in allowing Thai advertisers to exclude Khmer, Pich Han said advertisers at all future events will now be required to use Cam­bodia’s native language, as well.

“This is a [learning] experience,” Rich Han said. “We will not allow such a thing to happen again.”

The news did little to quell the rage of some viewers of the boxing event, however.

“It is disgraceful to the Cam­bodian government when the gov­ernment’s high-ranking officials who presided over the [event] do not care about this,” said Phnom Penh resident Um Tha.

The boxing event, which was broadcast Dec 29, was organized to encourage tourism in Cam­bodia and to raise money to build schools for poor children, Pich Han said.



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