Isuzu seeks edge over Japanese competitors in Cambodia with new pickup truck model

Phnom Penh – Isuzu Motors Ltd. has launched a fuel-efficient model in its mainstay D-Max pickup truck series in Cambodia, as it aims to steal a march on competitors from its homeland.

Shuichiro Mori, president of Tri Petch Isuzu Sales Cambodia Co., said Saturday as it unveiled the D-Max 1.9, the first sub-1900cc pickup in the Southeast Asian country.

The new model is about 20 percent more fuel efficient than the D-Max 3.0 version sold in Cambodia, Mori said.

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