Grab takes on Cambodia’s PassApp for ride-hailing supremacy

Battle for local market pits deep pockets against market familiarity.

Grab’s push to dominate Cambodia’s nascent ride-hailing market is squeezing local leader PassApp and fueling a brutal price war that has drivers caught in the middle.

In a sign of how fierce the competition has become, more than 100 PassApp drivers staged a demonstration in the capital protesting fare cuts by the company. PassApp has said moves by its Singaporean rival have left it no choice but to lower prices.

The drivers also delivered a letter to Grab asking it to increase its rates, according to reports.

In full: https://asia.nikkei.com/Business/Startups/Grab-takes-on-Cambodia-s-PassApp-for-ride-hailing-supremacy

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