Hangzhou-based Alibaba Group Holding inked a deal with the Cambodian government on Wednesday to support the country’s digital economy and small business sector, using a trade framework initiated by company founder Jack Ma and showcasing the e-commerce firm’s commitment to the Southeast Asia market.
The ministry of commerce of Cambodia signed an electronic World Trade Platform (eWTP) agreement with Alibaba on the sidelines of the Belt and Road Forum in Beijing this week to enhance collaboration in e-commerce, cloud computing, digital talent and travel, according to the company, which owns the South China Morning Post.
Initiated by Ma in 2016, eWTP is a private sector-led, multi-stakeholder initiative to promote public-private collaboration and dialogue in support of inclusive global trade, according to its website. The Alibaba-backed free-trade zone in Thailand’s Eastern Economic Corridor, also part of the eWTP platform, started operating late last year.
