ABA’s makeover into a Cambodian digital leader

“Banking is not like it used to be,” says the chief executive of a leading bank in Cambodia. “It was previously like selling beer – you kept selling until the customer got drunk and they wanted more.”

Things have become a bit more sophisticated than that.

Cambodia’s banking sector is saturated, with 43 commercial banks, numerous specialized banks, micro-finance institutions and hundreds of smaller lenders. But most of the lenders at the top of the league tables are exploring online banking and mobile apps, particularly following a drive by the National Bank of Cambodia.

In full: https://www.euromoney.com/article/b1jx9d0wdn1r1s/aba39s-makeover-into-a-cambodian-digital-leader

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