Cambodia’s consumer market is projected to hit US$16 billion by 2025, largely driven by rapid urbanisation and a burgeoning middle class coupled with increasing disposable incomes.
European Chamber of Commerce (EuroCham) Cambodia’s FMCG (fast moving consumer goods) committee chairman Sothea Rami Sambath said local consumers’ behaviour is changing rapidly due to the shifting market landscape.
With 80 per cent smartphone penetration, e-commerce sales of FMCG products have been growing at an annual rate of 20 per cent.
