In some countries in south-east Asia, including Cambodia, Vietnam, Laos and Thailand, a distinctive street style has emerged, characterised by counterfeit luxury fashion. Here, many people sport counterfeits of labels such as Gucci, Louis Vuitton and Prada.
In Vietnam, for example, one can see street food vendors wearing trousers and long-sleeved shirts adorned with large luxury logos. In Cambodian markets, fish vendors carry Gucci wallets; in rice fields, harvesters wear Balenciaga visor caps. In some places, mothers dress their babies in fake Louis Vuitton dresses.

