Cambodia appears to be suffering from an image crisis, and the situation seems to be getting worse.
As a small country with limited resources, Cambodia lacks the ability to exert its influence in the regional and global arenas. Through the multilateral system and rules-based international order, however, Cambodia can exercise its agency and engage in diplomatic maneuvers that aim to achieve its core interests including sustained economic growth, peace and stability, independence, and sovereignty.
Cambodia’s global image, which is one of the vital elements of its soft power, has been undermined both in the past and the present.
In full: https://asiatimes.com/2020/07/why-cambodias-image-continues-to-falter/