Cover Your Melon With a Helmet – Campaign in Cambodia Pushes Cyclist Safety

Nothing like the image of a watermelon being smashed to smithereens to remind you that your head, sometimes referred to as your “melon”, could easily suffer the same fate when coming in contact with a hard surface – namely the pavement.

In an effort to reduce accident and road fatalities in Cambodia, ISI Steel has launched a campaign created by ComZone emphasizing the safety of wearing a helmet as part of a CSR campaign for 2019.

Last year in Cambodia traffic casualties more than doubled from the previous year to more than 1,300 fatalities and more than 3,400 injured in road crashes across the whole nation.

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