Pi Pay, although little-known outside of its native Cambodia, has scaled quickly to become a ubiquitous digital wallet solution and the first e-commerce app to gain real traction in a city where many residents still refuse to trust credit cards and banks.
Read the full story: https://www.forbes.com/sites/daniellekeetonolsen/2018/01/15/how-cambodias-leading-mobile-payments-app-is-using-discounts-to-drive-customer-acquisitions/#e7bf0e85a74d
