A social media campaign created by Siem Reap-based NGO This Life Cambodia to tackle domestic violence is gaining international recognition having just won the Best Social Media Campaign of the Year award at the Not-For-Profit Technology Awards in Australia, as well as being a finalist for the global Grassroots Justice Prize.
The two-minute campaign film – that sees an office worker, a rice field worker, a garment worker and a student all placing helmets on their heads before they return home – beat the campaign of runner-up Fansdonate x Bush Heritage Australia, according to an announcement issued by organisers last month.
This Life Cambodia’s campaign was driven by a creative video which grabbed public attention and provoked conversation by depicting a world in which women and children weren’t wearing helmets to protect themselves from road accidents, but wore them inside their homes to protect themselves from domestic violence.
