The villager before me walks with a slight stoop, his furrowed forehead shielding deep-set eyes. It is the first time we are meeting, but I recognise him immediately.
He is the face of the YouTube channel called Building Technology. He is the nameless, shirtless craftsman who digs 3m-deep basements, and shapes elaborate furniture and wall displays from dried mud.
These time-lapse videos, usually showing a pair of builders working together, have been viewed up to 86 million times since they were posted over three years ago.
