‘Never seen such a brand before’: AirAsia Cambodia eyes growth despite tax challenges

At the AirAsia Cambodia launch event in Phnom Penh on 18 March, a group of cabin crew take the stage in a dimly-lit ballroom in Phnom Penh, performing a dance to the track ‘Cambodian Pride’.

The song, the official soundtrack of the 32nd Southeast Asian Games, talks about Cambodian culture and, you guessed it, national pride. The choice is perhaps no coincidence, given the carrier’s goal to also be a source of pride in Cambodia’s fledgling – but very fragmented – airline sector.

The airline is AirAsia Aviation Group’s fifth and newest unit in Southeast Asia and is set to begin operations on 2 May, starting with a domestic network of three cities: Phnom Penh, Siem Reap and Sihanoukville.

In full: https://www.flightglobal.com/airlines/never-seen-such-a-brand-before-airasia-cambodia-eyes-growth-despite-tax-challenges/157421.article

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