Jameson maker Pernod buys Skrewball peanut butter-flavoured whiskey

Skrewball was founded by Steven Yeng, a refugee from Cambodia to the US, and his wife Brittany Yeng.

The company behind Jameson Whiskey and Absolut vodka has a new offering in its stable: Peanut butter-flavoured whiskey.

Pernod Ricard has said it’s buying a majority stake in American whiskey maker Skrewball as the French drinks giant looks to shore up its market position amid shifting tastes from US consumers.

Pernod produces Chivas Regal, and Absolut vodka and has been bolstering its portfolio with the acquisition of tequila and premium rum brands as well as launching an orange-flavoured version of its popular Jameson Irish Whiskey last year.

In full: https://www.irishexaminer.com/business/companies/arid-41098321.html

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