Seoul – Hite Jinro Co., a major South Korean liquor maker, said Wednesday its soju sales in Cambodia rose 41 percent on-year in 2018 on the back of the popularity of Korean pop culture in Southeast Asia.
The distilled liquor was originally consumed mostly by South Koreans living in Cambodia, but has successfully gained ground in the Southeast Asian country, with sales generated from locals being four-times as large as those consumed by Korean residents there.
