Bulging waistlines in Cambodia and Vietnam are luring Japanese companies looking to cash in on the growing demand for health-related products and services.
Sports-gear maker Mizuno and its lesser known compatriot, Gunze Sports, have already established footholds, as the two countries see annual growth of over 50% in the health sector, especially as regards fitness.
Gunze operates two gyms in Cambodia, where the health-related market is projected to expand 60% to over $460 million in 2023 compared with 2015, according to U.K. research company Euromonitor.
