Fitness boom in Cambodia and Vietnam attracts Japan Inc muscle

Health-related markets growing at over 50% annually.

Bulging waistlines in Cambodia and Vietnam are luring Japanese companies looking to cash in on the growing demand for health-related products and services.

Sports-gear maker Mizuno and its lesser known compatriot, Gunze Sports, have already established footholds, as the two countries see annual growth of over 50% in the health sector, especially as regards fitness.

Gunze operates two gyms in Cambodia, where the health-related market is projected to expand 60% to over $460 million in 2023 compared with 2015, according to U.K. research company Euromonitor.

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