Leading apparel brands pressure the Cambodian government. Companies such as Adidas, Levi Strauss, Ralph Lauren or Under Armor have sent a letter to the government of the Asian country to demand the alignment of the labor rights of the country’s workers with international standards.
This movement occurs in full negotiations of the Asian country with the European Union to maintain its trade preferences. In that sense, the leaders in fashion fear that the country will leave the program of trade preferences since it is one of the major productive hubs of fashion in Asia.
