Cambodian PC brand targets growing regional market

Startup Koompi's $369 laptop aimed at students who need more than a phone.

Tokyo – A Cambodian startup has produced an affordable laptop geared for students and businesses, part of a new crop of personal computers in Asian emerging markets that seem to have skipped directly to smartphones.

Asian PC brands have long been associated with Japan, mainland China and Taiwan, but newcomers are a diverse group including players from the Philippines and Indonesia. The latest entrant is Cambodia’s Koompi.

“People are going to have different devices,” Koompi founder Rithy Thul said, adding that with smartphones, “productivity is still low compared to a laptop.”

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