Brands seeking to ‘inspire’ women should start with their workers

Women’s sportswear is having a moment with new clothing lines powered by inspirational quotes popping up everywhere. But behind the motivational slogans lie thousands of women in developing countries whose lives are far from empowered.

If sports brands are serious about supporting women, they should start with the women in their factories.

Asian countries are the go-to location for garment production; an estimated 80 to 85 per cent of workers in these garment factories are women. The companies filling our social media feeds with exhortations to dream big then turn around and pay their workers so little that paying the electricity bill is an impossible dream.

In full: https://www.irishtimes.com/sport/brands-seeking-to-inspire-women-should-start-with-their-workers-1.3863619

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