As Flavored Whiskey Continues To Grow, Pernod Ricard Acquires Peanut Butter Whiskey

Pernod Ricard USA has announced it has acquired a majority stake in Skrewball Peanut Butter Whiskey. The peanut butter-flavored whiskey will join the ranks of Jameson, Martell, Jameson, Glenlivet, Absolut and Monkey 47.

Skrewball Peanut Butter was launched in 2019 by Brittany and Steven Yeng. Less than two years later, the brand of peanut-distilled whiskey had sold its millionth case. By 2019, the brand had grown by 500% and by 2020, 1976%.

“Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part of our portfolio,” says Ann Mukherjee, Chairman and CEO of Pernod Ricard North America. “With a product that brings an iconic American flavor to the spirits world, Steven and Brittany have found a true point of difference in the category. We are looking forward to unlocking the magic of this brand and a successful journey ahead.”

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