Cambodia hasn’t been lacking for casinos, but the development of the new Naga2 casino in Phnom Penh has made a big difference. The opening of Naga2 really was a game changer for casino gaming in Cambodia. And it also demonstrated things to the marketplace that no one really appreciated,” Klebanow told us. “Naga2, which essentially is a new building built adjacent to Naga1, offered an entirely different type of gaming experience, you know, a true five-star, luxury gaming entertainment experience. It elevated the kinds of gaming and gaming environments that were available in Cambodia, and people took notice.”
Andrew Klebanow: Cambodia’s casino industry is leveling up
Building a casino industry in a new market isn’t enough to ensure it thrives, it needs to have that luxurious touch to create a feeling of aspiration in the customer.